What it is.
TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience.
TEDxRuaPortugal was held in São Luís, Brazil, on March 11, 2017, with the theme “Propósitos que movem” (purposes that move). The event focused on sharing stories of people who, through one main purpose, changed their environment, their own and other people’s lives.
We believe attitudes lead to action, and action is driven by objectives, by purposes. This was the main idea for the visual identity of the event. From this concept, double arrows was adopted as an icon, in order to represent connection, movement, and change.