A not so sad week.
SAD stands for Semana Acadêmica de Design, which means academic week of Design in Portuguese. It is a small event about design organized by students from the Federal University of Maranhão, focused on promoting lectures, workshops, and other activities. The first edition took place in October 2016 as a pilot version.
The project consisted in developing the visual identity for the event, as well as designing the guidelines handbook, so everyone could promote a SAD in the future. The goal of the book was to stimulate students to promote events at the university, showing that it isn’t as hard as it seems to be.
Ups & downs.
The visual concept of the pilot event (which influenced the construction of the main brand) was based on the theme “ups and downs of design”. The icon has the versatility to represent the sad and the happy sides of being a designer, along with the word sad (I think you got the point). The logo aimed to be easy to reproduce, simple, and funny.
How to organize a SAD.
The “How to organize a SAD” handbook was born from the need of keeping academic conferences alive in our course. The book consists of guidelines for promoting events without making them so complicated. It is similar to the TEDx Organizer’s Manual, written by TED.