Popular & Geek.
Forget all about what you’ve seen and learned about nerds. They are much more than only those kids who like math and computers: they’re also super cool and know pop culture. Pop Pixel TV is a fictional channel, part of one of my Motion Graphics projects at St. John’s University (Queens-NY). The assignment was to design the visual ID and some TV idents. The goal was to create something fun, colorful, pop and funky, without losing the nerd and geek aura.
The logo was designed to be dynamic and changeable, since it was meant to be always in motion. Based on two intersected pixels, the icon relates to technology, screens and video. The logotype 8-bit typography reinforces the old-school feeling.
Look & Feel.
Pop Pixel TV focus on using very engaging visuals, exploring bright colors and dynamic motion. The use of grid was widely applied, once it was important to provide the idea of pixels. Shapes such as squares and cubes represent bitmap, and cool minimalistic pixelated imagery, such as nerd glasses, computer screens, and internet icons, were used to enrich the identity.