Aeromoça Express Bakery
The Aeromoça bakery was founded as a family business in a small neighborhood in São Luís. From the idea of expanding more, the Aeromoça Express Bakery was born: more than a regular bakery, it is a high quality and unique place, that looks to provide the best in drive-thru service.
The project consisted in designing the visual identity for the company, focusing on a clean, expansible and timeless personality. The biggest challenge was to unite elements from aviation, drive-thru restaurants, and bakery. This was a collaborative work between Cacatua Comunicação, Fita Zebrada Studio and I.
The logo was developed to be solid, reliable and caring. “Aeromoça” means “flight attendant” in Portuguese, so we decided to use the image of a flight attendant, not only to be obvious, but also to transmit the values of agility, confidence, and promptitude.